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Gift cards keep growing in popularity, and it’s easy to see why. They’re one of the most flexible presents available, as they eliminate the stress of finding the perfect gift and the recipient has the freedom to shop at their favourite store for whatever they want...
When you have a website, it’s all too easy to sit back and assume that people will find it—but in reality, having a website without lead generation strategies is just like having a nondescript office in a big building. No one will visit it unless they know you’re there...
Email campaigns are one of the easiest ways you can promote your business. That also makes them one of the most popular forms of digital marketing, and as any marketer can attest, it’s tough to stand out in a crowd...
For all their complexity, marketing campaigns have one goal: to drive action...
Coupons have been around forever, but digital marketing strategies make it easier than ever to offer them to clients—and the benefits are greater for business owners too. Instead of simply generating revenue, they can help tell you who your clients are and where they’re coming from...
When you think back to customer events you’ve attended, how many were you glad you went to? Chances are, there were a lot of them that just felt like a sales pitch—which is unfortunate, since customer events work wonders for businesses when they’re done right...
Chances are, you’re already familiar with bundling. It’s a sales tactic that’s so ubiquitous, people don’t even notice it anymore—even though they purchase bundles all the time...
