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Today, there is an entire universe of marketing automation companies that cater to creating solutions around the entire concept of marketing automation. However, most of the software solutions in this space focus on businesses with millions upon millions of contacts and millions of dollars in marketing budgets.  If you are a small business you likely […]

Effective marketing is crucial for any business to succeed. So that must mean dedicating a huge chunk of time and resources, right?  Wrong...

It feels like email marketing has been around forever, and even in the face of newer digital platforms, it isn’t going anywhere, and for good reason!  333.2 billion emails are expected to be sent in 2022, which is already approximately 10% more emails sent in 2021. People are sending more emails than ever!  Email marketing […]

There are so many channels for small business owners to reach out to their audience, which is great, but with so many options available, choosing the right channel for digital marketing can be overwhelming. Email marketing dates all the way back to 1978, which might make it seem like the old-school route compared to newer […]

For small businesses, learning how to raise the amount each client spends per purchase is an excellent way to increase overall cash flow. This might sound complex in theory, but there are actually some relatively simple sales strategies that can be used to make it happen...

While email marketing is not dead, it has become more challenging. Your primary goal is getting your audience to commit to your call to action...

Generating profit is a constant struggle for business owners. Not only are there uncontrollable external factors like the level of demand or the degree of market competition, but there are also internal factors that require constant adjustments.  Productivity is one of the best examples...

What’s the point of having written the most inspirational, interesting, and intriguing email in the virtual world if no one’s going to open it?  If your subject line doesn’t spark your recipient’s interest, chances are no one’s going to look beyond those few words, and all your hard work will be in vain. Getting your […]

If you’ve ever run an email marketing campaign or researched ways in which you can strengthen your customer relationships and simplify your sales management, chances are you’ve heard about customer relationship management (CRM) software.   The line between CRMs and email marketing tools can be somewhat blurry, but the simplest way to tell them apart is […]

Having a good website might bring you some business, but having a great website will attract visitors and turn more users into engaged and active clients. If your website ticks off all the boxes of what a strong website should have, you are more likely to get discovered and booked by potential and existing clients...

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