Google Algorithm Change for Mobile

vCita Mobile Ad [Mobile]

Google Algorithm Change for Mobile

In 2014, data revealed that 30% of all searches came from a mobile device. Today, this number has increased to over 60 percent. In response to this ginormous growth in mobile search, Google recently changed it's search algorithm to reward sites that are mobile optimized. Even though publishers were prepared for the Google algorithm change, not all websites were as optimized as they could have been.

The algorithm will scan each page on the site, checking for load times, responsive design elements and mobile best practices. For now, searches on tablets are not affected, but this will likely change. Even if each page is scanned, the algorithm is not applied to the entire site. That is, as different pages become mobile-friendly, they can start to benefit from the SEO boost offered by this update.

Here are a few pointers:

1. Mobile-Friendly Theme
If your current theme is not mobile-friendly, maybe it's time for a redesign? There are ready-to-use responsive themes available through third-party vendors at reasonable prices. If your site is built on a platform like WordPress, there are free and inexpensive templates available that are easy to install or customize. And remember, studies indicate that viewers to a website on a desktop view content in a "Z" pattern while those on mobile follow a "F" pattern. Place your most important content where the visitor will see it and ensure the text is readable without zooming in.

2. Tracking & Analytics
Just like desktop, mobile needs to be measured. Ensure you have all your tracking codes in place whether it's Google Analytics or some other system. Some advise to set up a different tracking for mobile versus desktop targeting mobile-specific behavior.

3. Desktop versus Mobile
If your strategy is to have a separate mobile version of your website, don't forget to properly setup the connections. Use the rel="alternate" tag and rel="canonical" tags. This is something that's easy to forget.

4. Unplayable Content
Make sure your content is compatible with mobile platforms. Flash doesn't work on iOS platforms, but there are programs that can convert Flash files into playable formats. Those that don't pay attention to Flash media on their sites will take a hit. Take a peek at Google's common playable content mistakes.

5. Third-Party Widgets
Whether its social media or content recommendation or vCita LiveSite, they should look and work beautifully on any mobile device (and...vCita LiveSite does!). Most providers offer either responsive widgets or mobile specific versions or both. When it comes to making a decision, responsive variants are favored as you don't have to arrange special software to serve the right version of the widget.

You can rest assured LiveSite works on mobile so don't worry. LiveSite actually offers a mobile-friendly view and the calls-to-action are beautiful. So take a deep breath, your LiveSite online scheduling, messaging and online payments will perform as well on mobile as it does on a desktop, laptop, tablet....relax. We have your back!

No comments:

Post a Comment