Leveraging the Web in Real Estate

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Leveraging the Web in Real Estate

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Whether it's online or mobile tools, social media or some other technology, real estate agents and brokers have been early adopters. No one knows better than a realtor how to leverage technology to market and sell a product.

Every realtor is connected by phone, email, text, Facebook, Twitter, carrier pigeon and just about any other channel that is possible because service is the name of the game in real estate.


Ten years ago, blogs, social media and networking sites were just getting started. In 2003, only 64 percent of REALTORS® reported having a website, only 12 percent had a blog and 56 percent were using social media.  The latest statistics indicate that 91 percent of REALTORS® use social media and the top three tools are an iPad, smartphone and digital camera — how things have changed!

Technology has transformed the way realtors do business. But some realtors fear that high tech can be at the expense of high touch. Not so. In fact, technology has further grounded relationships by providing a myriad of communication channels to better serve clients.


For instance, a realtor's site is up and running 24/7 with homes for sale or rent. The prospect is interested in Home B and Home C listed on the site and wants to schedule a viewing.

Will the potential buyer remember to jot down your name and number and call for an appointment? Will the buyer simply drive by the homes and then move on to another home, listed by another agent? Will you capture this prospective buyer at all as they thumb through your online listings?

Let technology work for you.

One remedy is to provide an online scheduling tool that allows an interested buyer to make an appointment through your website. Why not? The potential buyer is there, interested in your services and wants to view the home! Let prospects reach out, set the appointment and get yourself another buyer that is a qualified lead. This is how you realtors can deliver amazing service through technology. Let the technology serve you!

Once the prospect has created the appointment, the client's details are automatically populated into a CRM. Even social information is collected so you have a photo and additional details about the client. You save oodles of time, the client is automatically reminded of the appointment and you can kiss no-shows farewell.

Fast-Forward. The buyer loves the home and wants to make an offer. Perfect! Let technology guide you. We all know that there are literally hundreds of papers to sign when buying a home. Printing and delivering documents for signature is a nightmare. The coordination of schedules. The signing of documents. And what a pain if one initial is missing from Form B or Schedule A and you have to chase it down or start over again.

Share documents via the cloud. It's less waste and takes less time. With vCita LiveSite, documents are tracked and recorded so you know when the client has seen the document. You can send blueprints, comparables, new listings and more. Online file sharing is easy and saves time.

So the documents are signed and you have an inspection appraisal to complete. Leverage online scheduling for both. Again, the convenience for you and the inspector and/or appraiser are immense, and the confirmations and reminders are gold. Your time is valuable! So is theirs! Online scheduling makes the process seamless.

Fast-Forward Again. It's been a while since you leveraged technology in your sales process and sold that first home. Now it's time to reach out and market to that client or get a referral to another buyer. Now it's time to leverage vCita Client Management.

It's so easy! Create LiveSite scheduling links and add them to your email marketing campaigns. Your happy clients can forward your email to new potential home buyers and guess what? They can schedule an appointment with you directly from the email! No fussing for a pen to jot down your name and phone number. It's easy, available and convenient.


Remember, don't use your site to just list homes and then cross your fingers that the viewer will call. Make technology work for you.

“Accessibility is important and providing buyers and sellers with a variety of communication channels is critical in real estate. vCita  provides this and helps differentiate me from the competition.“            
             —Zel Knezevic, Real Estate Broker


Turn your website into a working asset. Use technology to create the foundation for your relationship with the potential online buyer or seller. The service you provide through your website is a glimpse of the amazing service you provide throughout your client's journey.

Stand out. Set yourself apart. Leverage technology to capture new clients, make more sales and give you more time to do what you do best — selling real estate!















18 comments:

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