SMB Webmasters: 3 Tips to Make Your Site Better

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SMB Webmasters: 3 Tips to Make Your Site Better


A good webmaster or web designer will always come up with new and great ideas that jump start a trend.

A great web designer or webmaster will create a balance between a new web design and the functionality of the site that is being worked on.

There are a lot of exercises for web designers/webmasters that promote ease of use and functionality, an excellent maintenance rate and great user satisfaction.

1. Easy Readable Content

Writing articles for the web is different than printed publications. Studies show that people take more
time reading books and magazines than reading web content. There was an eye-tracking study which proved that people read web content in an F-shaped form. It is not much reading, really, but more searching for keywords. So..the text on a website has to be brief and use plain English. If you are filling out the reading content on the website, you should pay attention to some factors in order to increase readability of your site.

Easy tricks include:
—Break up the text with headings. This way the content is easier to notice.
—Use short paragraphs or one idea per paragraph.
—Use bullets so readers can skim.

2. Use Quality Images & White Space

A great way to increase usability is to use clear, large, colorful images of your product or service to break up the text while showcasing your offerings. A physical therapist may use images of happy clients or a tailor may choose images of custom clothes. This seems basic, but you'd be surprised how often an irrelevant image is added to a page.

Also keep white space in mind as it's as important as the content. White space provides balance, harmony and allows the user to absorb the content easier. White space used wisely can create elegance and sophistication.

3. Faster Load Times

Google has recognized that website loading time is essential to functionality. Page Speed is adversely affected by large images, animation, videos and other large files. You can increase your site speed by optimizing image sizes and minimizing the redirects from your website.

Simple steps, but important to optimizing a website and ensuring your site is found.

Another way to jump start a trend is to integrate LiveSite into your website. LiveSite captures more new opportunities and helps deliver amazing service. Clients can access a 24/7 client portal and review their account, invoices, online payments, documents shared and all messages to date. It's easy to install, easy to use and most of all, makes life a lot easier, too! Try LiveSite and once you're convinced, start a trend by introducing LiveSite to your clients. Join our reseller program and become a member of the team! We'd love to hear from you!

1 comment:

  1. Hi there. First I want to thank you for the article. Nowadays it is very important to get as easy as possible to the end user. With Website design your sites can be opened and formatted equally well in phones, tablets, desktops and laptops. What we want more :)