1. Mobile is Everything! Responsive Design is a Must.
It's now clear: 91% of America adults now own a mobile phone and for two-thirds of smartphone users, a mobile-friendly site makes them more likely to buy a company's product or service and 57% of users won't recommend a company with a poor mobile website.
A. Responsive design is not going away.
B. Mobile design should be a priority, potentially more important than desktop design.
Keep it simple. Make the buttons big, text clear and easy to read. Make sure your contact info is prominently displayed. Add a click-to-call button so you are easy to connect with. And it doesn't end at the website. Rethink your email campaigns so they are mobile-ready as well.
Tools for designers continue to evolve and this includes typography. Type foundries are offering high quality web font kits at more reasonable prices and access to expanded web type libraries. As with any new technology, prices drop as usage increases. Say "so-long"to standard Arial-based websites and "hello" to fabulous fonts.
3. Rock 'n Scroll is Here to Stay.
More and more sites are incorporating the scrolling page design in contrast to the traditional website
with numerous pages. While clicking offers users a menu of links, scrolling offers all the content divided into different sections on a single page. Scrolling is faster for users, especially mobile users and keeps users in their reading flow. However, one clear advantage of clicking over scrolling is that clicking easily tracks the user with analytics, while only the top level page will index with a scrolling page. But, if you want the user experience to be paramount, scrolling is the right choice.
4. Increased Online Engagement.
The web is not longer a flat, digital transcription of a company's brochure. It no longer consists of a home page and secondary page with all the content stuffed above the fold. Rather, the web is becoming a place for telling compelling stories, interaction, engagement. The story, whether a story of an event or the story of your brand, must engage the user and form an emotional attachment with the message you convey. It needs to offer a vehicle to communicate, compelling the user to interact.
book an appointment, schedule a call, pay online and so on. Adding a call-to-action can dramatically increase engagement—often doubling, even tripling inquiries. Calls-to-action (CTAs) are easily seen on mobile devices and encourage the user to interact. Adding these CTAs is not exclusive to just a website, but can also dramatically improve response rates in outbound email campaigns. Integrating CTAs into every online presence isn't difficult and the pay-off is great.
To learn more about adding CTAs to your website, mobile site, social and email, look at vCita LiveSite. LiveSite offers a wide selection of easy to integrate calls-to-action that improve any online presence by navigating the user to engage with you. Take a look and see how you can improve online engagement easily with vCita LiveSite.