Excerpt published in Street Fight | February 9, 2015
by Stephanie Miles
The race is on. While many of the country’s largest businesses are pulling out the stops to capture their shares of the $204 billion mobile market, local merchants are seemingly falling further and further behind. Without a mobile strategy — or even a basic website with mobile compatibilities — small businesses are finding it difficult to compete in the m-commerce market.
With four-out-of-five consumers now using their smartphones to shop, and 96% researching products or services on their phones, it’s finally time for SMBs to step up and implement the types of m-commerce strategies that fuel business sales and growth.
Consider the customer’s perspective. “There’s more to optimizing your website for m-commerce than just making sure it looks good on a cellphone screen. SMBs need to be smart and think about their mobile strategy from the customer’s perspective. What do they want to accomplish on a mobile site? When and under what circumstances are they visiting? SMBs should make it easy for their clients or customers to meet their objectives with simple calls-to-actions. They should create an m-commerce experience that provides mobile users the same functionality they’ve come to expect from traditional websites, such as viewing order history, making purchases, scheduling appointments, and sharing documents.” (Ran Oelgiesser, vCita) Read the other six here>>