10 Tips to Website Design & SEO

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10 Tips to Website Design & SEO

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Ten Tips to Strike the Perfect Balance between SEO and Design 

1. The One Click Concept. All content should be accessible above the fold along with the most important messages about your brand. Include your most important call-to-actions here to increase response.

2. Tell a Story. Your homepage should tell a story and make sense from the beginning to the end. Answer the BIG questions: who you are; what you do; who you do it for; and how to get in touch.

3. Link Your Best Content From Homepage. Make it simple for visitors to find the best content from your homepage.

4. Images versus Content: Strike a Balance, Grasshopper. Use imagery to support content, not in lieu of content. Content is king, especially in the eyes of Google so it's vital to strike a balance. Alt tags should be used on all images so Google can interpret the content of the image and improve your site's visibility in image search.

5. Keywords Count. Ensure keywords are in your content. Even thought here isn't focus on density anymore, mentioning your target keywords somewhere in your content is important. Make the content natural.

6.  Clear Calls-to-Action. Let your visitors know what you want them to do and how to contact you. Set an online appointment, send a message, get more information, pay an invoice are just a few examples. Website Magazine advises to use a floating call-to-action, which follows the user whenever they scroll.

7. Encourage Comments. Try to enable visitors to comment on your content. For instance, on your blog posts, use Askimet or other software to help moderate comments and prevent spam.

8. Crawlable Link Structure. Create a site map and make it available for search engines to crawl so they can make sense of your site.

9.  Case Studies, Testimonials & User Generated Content. 83% of consumers say it would be important to read user-generated content before making a decision. For B2Bs, add testimonials, case studies and comments.

10. Social & Sharing. People should be able to share your content and be able to navigate to your own social networks. Sharing and social are vital to SEO success.

75 comments:

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    Very wonderful tips, all are very important to develop a best and interactive website.

    First one is more important because people usually build an opinion after watching the upper half of the site and quit or stay depending upon its attraction

    Thanks a lot for sharing.

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