1. Domain Names
Your website domain is the first introduction that people have of your business. And, just like your first name or even your nickname, once a name has been bestowed, it's pretty hard to get rid of it. Remember Uncle "Pee-Wee" or cousin "Scooter?" It's the same with your domain name.
Often scammer websites will use a domain name that is similar to a big brand in an attempt to deceive online users. Earn the trust of your website visitors by choosing a name that best represents you and your brand.
2. Share Who, What & Where
If a business is confident, legitimate and honest, it should not be afraid to share information about itself. Scammer websites often lack phone numbers, physical addresses, emails. Don't be classified as a dangerous site by not revealing who you are and how you can be contacted.
3. Correct Spelling, Grammar & PunctuationWould you trust a lawyer that could not spell? Or an accountant that could not add? If you want to be taken seriously online, represent yourself as a professional. Use spell check. Another easy way to check grammar is to read the content out loud. Often you can easily hear the errors in grammar. Limit use of exclamation marks....remember, it's a shout out. Even if your content is sparse, ensure it is error-free.
Just like accurate spelling and grammar, websites that want to demonstrate a professional presence need to make sure their images are professional as well. Blurry and grainy photos will erode credibility and detract from your offering(s). Keep your images simple, clean and of high quality.
Too many animations floating or rotating. Too much or hard to read text. Elaborate or brightly colored fonts. Using all caps and filling the page. These are red flags that the business is an amateur and will leave your online visitor irritated.
Balance white space with content and images. Use standard fonts and limit the number of fonts to three. Don't capitalize as it's yelling. And even though you have infinite color choices, keep the colors palette simple and consistent. Look at big brand sites and see how their site reflects their image.
You've got the visitor to your site, now what? Adding "Click Here" or "Sign Up" links and/or icons all over your site will only confuse the visitor and cheapen your site. Too many choices and they leave. Not clear enough and they move on. Make sure to guide the visitor to what you want them to do.
It's 9 PM and Annie just remembered she needs to make an appointment with you. She can't call as it's after hours. Don't depend on Annie scribbling down your phone number or email address so she can call or shoot you a message after she gets her morning coffee the next day. Instead, offer a simple call-to-action that gives Annie the opportunity to connect with you on her terms while she is on your website. vCita LiveSite guides the online visitor to engage 24/7 through the LiveSite invite with messaging, online appointment booking or "Click to Call" to leave a voicemail. vCita lets the visitor choose the call-to-action the business has predefined. Annie can connect and later, she can reconnect to book an appointment, share a document or pay an invoice and more—all through your website.
To learn how you can create effective calls-to-action that encourage more sales opportunities and help deliver better service, check out vCita LiveSite. Or call 855-824-8244.