Color and visual elements move us in many ways. The right brain (emotions) is jogged by color and visual elements. The left brain (logic) is stimulated by words. Unite the two, color and typography, and you have the most important elements in design. When you harmonize these elements, you can attract attention to any subject, reinforce impact and establish identities, brand and mood.
Check out the affects of color and leverage it to convey your messages better on your website.