Start the clock! Remember these tips and your website will score!
#1: Remember the Five Second Rule. No, it's not about food falling on the floor, but a similar principle. You have five seconds to explain your value proposition to users when they enter your site. That's it. The back button is the most widely used command on the web. If the visitor doesn't like what they see, they'll quickly click "back" and exit.
#2: Messaging: Keep It Simple (and Short). The most effective websites feature clear, concise messaging in no more than a few words. Avoid long paragraphs on your homepage. Use short messaging that gets to the point.
#3: Create a Call to Action. Go to any successful retail or service provider site and you will see a call to action (or CTA). Some of the most common are: Receive a Quote, Schedule an Appointment or Contact Us. The best CTAs clarify what you are offering as opposed to forcing visitors to figure it out. If you don't ask the visitor to do something, they won't.
#4: Build Trust. Leverage positive experiences through testimonials. Highlight guarantees and feature certifications and make it easy to contact you after hours as viewing your site is not on a 9 to 5 schedule. Add a phone number so potential customers can contact a REAL person should an issue occur. These features can make the difference between someone hitting a dreaded back button and NOT becoming a client.
#5: Create Fresh Content. Content is King. Period. You don't want visitors to see outdated content or they'll think your business is not solid, up to date or even in business. Share trends, insights and views to demonstrate you are actively engaged.
#6: Incorporate Social Media. Social media is one of the best ways to establish a voice. Encourage your visitors to share your content by integrating social into your web design. This simple step can attract new clients and drive more sales opportunities.
The last tip is a bonus as the clock is still ticking:
The Most Important Tip: Make your Site Engaging. A vCita LiveSite encourages visitor engagement from the very first contact on your website. LiveSite is where first-time visitors and clients schedule appointments, communicate, make payments online, and share documents. It's the gateway to your business and available 24/7.
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