There's No Such Thing as a Small Business

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There's No Such Thing as a Small Business

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Check out the article just published by business2community.com, authored by our very own Ran Oelgiesser, vCita CMO.

There's No Such Thing as a Small Business

Small business. The term once invoked thoughts of a mom and pop shop or a company headquartered in a room above a garage or cheap office space with second-hand furniture. Today, the viewpoint has shifted seismically as most small businesses, just like their giant-size competitors, face the same hurdles—lead conversion, customer service, client retention and cash flow.

Most small businesses aren’t revolutionary, and they’re not one break away from making millions on their idea. They’re your mom’s hair stylist, neighborhood coffee shop and local accountant. They’re generally hard-working people who are passionate about their service or product, and are on their own to bring in customers and make the sale. Before, it was a small business’ exceptional customer service and personal touch that helped set it apart from larger companies. Today, it’s the influx of small business technology that is further altering the competitive landscape, allowing your company of one to operate like a team of 100. Read more>>

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