Connection With Israel's Thriving Tech Scene Brings Connections to vCitavCita, creates a software for small businesses to use on their websites to integrate all processes for customers such as scheduling appointments, paying bills and sending messages.
The company is evenly split between Bellevue and Tel-Aviv, Israel has an active startup scene, Levy said, and the entrepreneurship culture is "quick and dirty."
|Itzik Levy, CEO|
Tel Aviv has the second-largest startup ecosystem in the world, behind the Silicon Valley.
"Everyone wants to be recognized for his own destiny," said Ran Oelgiesser, chief marketing officer of vCita.
Even the different time zones and different weekends work to vCita's advantage—employees are working 24-hours a day so customer queries are resolved quickly. Israel's working week typically runs form Sunday to Thursday.
Levy said vCita has 100,000 businesses using its product.