How Small Business Can Build a Better Website: Part 1 of 3

vCita Mobile Ad [Mobile]

How Small Business Can Build a Better Website: Part 1 of 3


Build a better website with a LiveSiteWebsite Structure

A website is a necessity for any business. It introduces your product or service to a wide audience, extends your brand and authenticates your business. You can build a great looking website but if it is not structured correctly, it will not encourage client engagement.

Creating an engaging website starts with the overall website structure. For a website to be engaging and easy to navigate, it must be well organized. A well-structured website will enhance the flow of information through its content.

A basic website structure is in three sections: a home page, main sections and subsections. This structure helps in organizing content and helps the visitor easily drill down for more information. The key to a successful website structure is the ease your visitors have in navigating the site and how often they are provided with opportunities for user interaction.

Think of your site as if it were a home. You have the entrance or homepage. The home page needs to be inviting, pleasing to the eye so visitors feel welcome. It needs to clearly describe what you do and the solution you offer. In short, it needs to convey what benefits your service or product offers. This is where developing a consistent messaging is important as it will be reflected in every subsequent web page you create.

Be concise. A rule of thumb is that your homepage should not contain more than 400 words of text. Website visitors often browse the homepage and in just a few seconds, they decide whether to continue on or leave. Your goal is to provide a concise overview and links to guide visitors to continue the journey through your site, engage and convert.

A website’s main sections are the prime headings or categories that make-up your site. If the homepage is the entrance, then the main sections are your living room, dining room, bedroom and other defined areas of your home. Your main sections are the backbone of your site and should only reflect major topics. Take care in choosing the names of these sections as this is the primary navigation of your site and impacts content flow.

The subsections are the links that take your visitors deeper into your site. Using the house metaphor, if the main sections are your defined rooms, then the subsections are the closets, storage, nooks and other areas that keep the smaller, more detailed items.

This is where the visitor finds the nuts and bolts information on your product or service. Of course, not all sites need subsections as this really depends on the amount of content you want to share. 

When creating your website, keep the navigation simple and easy. A visitor should be able to get what they want in just three clicks—homepage to main section to subsection. If it takes more than three clicks, re-examine your layout and consider streamlining your content to follow the Three Clicks rule.

Transform your website with vCita LiveSite
Your website isn't an online "PowerPoint" of your services. Make it more. Make it interactive, engaging. Transform your traditional site to one that interacts with the visitor, becoming a marketing tool that works for you. Add a call to action on every page. Encourage your website visitors to reach out and contact you.

 vCita LiveSite is a great way to engage online visitors by empowering them to send a message or schedule an appointment anytime, on any device.With vCita, businesses often double and even triple business opportunities. Try vCita and see if it accelerates your business. 

No comments:

Post a Comment